After several weeks of selling Yellow Tail, Cupcake, and Sutter Home, I had all but given on being able to sell the Cakebread Chardonnay and the Masi Amarone. Then along came a young, well-dressed man looking for a holiday gift for his boss.
“What three things do you value most?” was a query posed to the students of Mr. O’Neill’s ninth grade English class. It was a simple question with no qualifiers. Our three answers were anonymously written on a small piece of paper and collected.
In the beginning, there was beer. As a rebellious, newly legal-age drinker, I refused to drink the brand of beer my father drank. In my young mind, it carried the stigma of dad beer; budget-friendly, old-fashioned swill drunk by pot-bellied, blue-collar, middle-aged men. Instead I headed out to the local store to buy my own six-pack.
The Boozy Lifestyle goal is to avoid gastronomic catastrophe. There are some excellent books on pairing if you’re interested in a painstaking journey into balancing the flavors of food with the perfect wine
A lady walks into a liquor store and asks for a bottle of wine with a dog on the label. No, this isn’t the beginning of a “girl walks into a bar” joke. A customer asked us to find this bottle amidst the 1200 wines in the store. After a bit of sleuthing (white or red helped narrow the field) and realizing that the dog was actually a fox, we identified her Foxhorn Merlot.
When I walk into a wine shop, I’m like a kid in a candy store, so buying a liquor store seemed like a good idea at the time.
In typical Boozy Lifestyle fashion, while other folks were hording toilet paper, we were raiding the liquor store. We succumbed to the panic mentality and, admittedly, overbought on the last trip; enough for a party! Unfortunately, in keeping with social distancing rules, we can’t invite anyone to attend.
A good wine server will open the bottle with showmanship, deftly plying his corkscrew like a sculptor wielding his chisel.
There are those wines you drink that give you absolute pleasure. Others are tolerable and for happy hour pricing, or free, you’ll settle. Then there is wine that you must simply pour down the drain while gently humming “Taps”.
Inspiration struck during cocktail hour one evening when I referred to our routine as our “boozy lifestyle”. In a trendy culture of beauty, fitness, and fashion lifestyle gurus, the idea of being a boozy lifestyle expert carries a measure of irony with it. The word ‘boozy’ expresses just the irreverence I was looking for; not youthful, feminine, or especially well-mannered.