After several weeks of selling Yellow Tail, Cupcake, and Sutter Home, I had all but given on being able to sell the Cakebread Chardonnay and the Masi Amarone. Then along came a young, well-dressed man looking for a holiday gift for his boss.
In the process of becoming new business owners, the previous proprietors endowed us with three parting pearls of wisdom including, 1) “Don’t let people see into the windows”, 2) “You can’t make any money on beer”, and 3) “Concentrate on selling the high-end wines”.
A lady walks into a liquor store and asks for a bottle of wine with a dog on the label. No, this isn’t the beginning of a “girl walks into a bar” joke. A customer asked us to find this bottle amidst the 1200 wines in the store. After a bit of sleuthing (white or red helped narrow the field) and realizing that the dog was actually a fox, we identified her Foxhorn Merlot.
When I walk into a wine shop, I’m like a kid in a candy store, so buying a liquor store seemed like a good idea at the time.
How my liquor store wanderlust was replaced with an efficient personal shopper and car loading service.