While other folks may be pouring their hearts out and expressing their inner-most thoughts and feelings in their journals, I’m recording what I eat and drink every day.
After several weeks of selling Yellow Tail, Cupcake, and Sutter Home, I had all but given on being able to sell the Cakebread Chardonnay and the Masi Amarone. Then along came a young, well-dressed man looking for a holiday gift for his boss.
In the process of becoming new business owners, the previous proprietors endowed us with three parting pearls of wisdom including, 1) “Don’t let people see into the windows”, 2) “You can’t make any money on beer”, and 3) “Concentrate on selling the high-end wines”.
“What three things do you value most?” was a query posed to the students of Mr. O’Neill’s ninth grade English class. It was a simple question with no qualifiers. Our three answers were anonymously written on a small piece of paper and collected.
Inspiration struck during cocktail hour one evening when I referred to our routine as our “boozy lifestyle”. In a trendy culture of beauty, fitness, and fashion lifestyle gurus, the idea of being a boozy lifestyle expert carries a measure of irony with it. The word ‘boozy’ expresses just the irreverence I was looking for; not youthful, feminine, or especially well-mannered.